via behance.net
I love the use of CGI. Well, how else could you do it?
"Live Every Litre" is a collaborative project between Honda and Swiss filmmaker Claudio Von Planta. Von Planta, the man behind Ewan McGregor and Charlie Boorman's Long Way Round motorcycle series, wants to put real people behind the wheel of the CR-Z on their own road trip.Cameras, mounted around the car, will record the entire trip. The footage will then be edited into a feature-length film. The trip will take place in May, shortly before the CR-Z European market launch.
A very, very interesting idea. For the record, though, Claudio is more of a cameraman than a "filmmaker," at least the last time I saw him with Ewan and Charlie.
…and is now the head of Chevrolet truck advertising. This can't end well. via greencarreports!
"Like a Rock, rock!
R-O-C-K
R is for really,
O is for orny,
C is for cousins,
K is for knup-tu-als,
(But we won't talk about that)"
I apologize in advance for bringing the "Vintage Ad Browser" to your attention. It's very addicting.
Aston Martin owners better not see this; these are the type of kids who leap over bushes and nick ming vases.
Then again, I am a little off. Auto marketing is generally completely derivative, and it's nice to see the brand push the envelope in terms of featuring their cars in situations cars are actually used for.
Next? I want to see this man in a sweater vest ghostride an Audi A6 with adaptive cruise control!
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