The Carchat

A collaborative space for automotive insight
Jun 23

Lotus ditches its heritage.

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Click on the photo to read Autocar's story about Proton's announcement on the future of Lotus. Gone is Colin Chapman's philosophy of lightness and simplicity, and in comes aspirations of selling fancy, upmarket, luxury £100,000 cars. There are even plans to introduce a city car - Aston Martin's Cygnet is surely crass enough, but at least it's based on the fairly marvellous Toyota iQ. A Proton Lotus city car? Don't make me retch.

I posted some thoughts many months ago about the Elise facelift - positing my opinion that Lotus seems to think it's Ferrari - all but confirmed by the latest announcements. And of course, Michael posted this story last month about Lotus' ideas for lightweight cars in the future. Clearly a pamphlet of lies.

Thing is, we already have a Ferrari. From Italy. A Ferrari from Malaysia is going to take a while to become quite as glamorous and exciting, why not stick with 50 years of heritage from being Lotus of Norfolk? The problem for Lotus has been a lack of investment for years, not of engineering nous and a great philosophy. So many cool concepts and ideas have not come to fruition - where's the new Esprit, a sportier grand tourer to rival the Rapide?

With not even the merest hint of melodrama, it's a sad day, methinks.

Jan 5

Colin Chapman Appreciation Society #1

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And a favourite quote of mine: "If one of my cars crosses the finish line and nothing has broken, the car was built too heavy.”

About #carchat

This is the #carchat, a group of collaborators who are all involved (in some capacity) with the auto industry. We've got racers, bloggers, journalists, students, and designers. The team has worked for famous design houses, won photography awards, and won races.

Check out our team here, or contact us here.

In short: we enjoy cars but aren't afraid to laugh at 'em, drive them, crash them, and question their place in the world.


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